Category Archives: NASCAR

Sneakerheads just scroll down until the pictures. It’s ok I know most of you don’t or can’t read unless it says JORDAN.

The rest of you can read why I did this below and why JORDAN.

I know Denny Hamlin has a deal with JORDAN. I also know that he has ran a JORDAN paint job on his truck in the past but I think it is time for JORDAN or Adidas to make a hard push in NASCAR.

If a brand plays it’s cards right they could hit on something that hasn’t been seen in NASCAR. The something I am talking about is Darrell (Bubba) Wallace JR. Wallace JR. is currently paying his dues as develapmental driver for Joe Gibbs Racing. Bubba has seen early success and is quickly working his way through the ranks of NASCAR. He currently drives in the NASCAR Camping World Truck Series. Bubba has only had a chance to race in two Nationwide races this season filling in for Gibbs’ Cup Drivers.

Why should anyone care about this kid you ask? Darrell (Bubba) Wallace JR. became the first African-American to win a NASCAR national series event since 1963 on October 26,2013. He is growing as a driver every weekend. He recently finished 7th in only his second Nationwide event this season.

There is no guarantee Bubba will ever be a great NASCAR CUP Series driver. Plenty of amazing drivers from other series have failed to carry over their success. The fact remains Bubba has been racing well and there are no indications he will stop anytime soon. A brand would be better off to spend on him now while the price is low rather than wait the two or three years it will take for him to make it the highest level of NASCAR.

This is where we have to look at things from a business point of view. Bubba races for Joe Gibbs. Denny Hamlin is also a driver for Gibbs on the Cup level. Hamlin has a sponsorship with JORDAN but I don’t think anyone is buying J’s because of Denny. If we look ahead to 2015 it is safe to say Bubba will see more seat time. I have no idea if he will have full-time ride or just fill in. I think it is safe to say that he will race in more than two Nationwide events.

JORDAN could sign Bubba if he hasn’t already sponsoring a possible Tiger Woods like figure in NASCAR. Most racing teams are based in the south and in the Carolina’s more specifically. This allows for a ton of cross marketing events between NASCAR and the newly named Charlotte Hornets.

Now on how to bring JORDAN to the masses of NASCAR. If Bubba and Hamlin are on the same team it is easy to think that the two could share a JORDAN branded car for the Nationwide Series.

JORDAN could use the car to promote new releases pairing the car up each week or month to promote the latest shoe to hit the market. 

Jordan V

Jordan 3 

The designs might not always have to be as identical to the shoe as these but you can see how it would be super easy to merge the designs. The other positive is that if the team would bring on another sponsor like in the first Hamlin/Wallace FedEx/JORDAN car you could create a theme shoe for each car using the other brands colors.